Top Social Networking Apps on iOS in New Zealand: Q4 2024 Performance

The fourth quarter of 2024 saw varying performance trends for the top social networking apps on iOS in New Zealand. According to data from Sensor Tower, each app exhibited unique patterns in downloads, revenue, and active users.

Threads experienced fluctuating weekly downloads, peaking at around 11K in mid-October and mid-December. Active users showed a consistent upward trend, starting from approximately 215K in early October and reaching close to 270K by the end of December.

WhatsApp Messenger maintained a stable download pattern with numbers hovering around 4K to 5K weekly. Active users increased steadily, closing the quarter at over 1.4M users.

Facebook saw a decline in weekly revenue, starting at about $4.6K and decreasing to $2.8K by the end of December. Downloads varied, with a notable increase to over 5K in the week of December 23. The active user base showed resilience, growing from approximately 761K to nearly 787K.

Messenger had modest revenue figures, with a slight peak of $59 in mid-November. Downloads increased towards the end of the quarter, reaching nearly 5K in late December. Active users remained relatively stable, ranging around 950K.

Telegram Messenger showed a slight increase in revenue, ending the quarter at approximately $1.8K. Downloads saw minor fluctuations, generally staying around 2K weekly. Active users saw a gradual decline, closing at about 85K.

These insights reflect the dynamic nature of app performance in the social networking category. For more detailed analysis and data, visit Sensor Tower's platform.